Senior UX Designer

Lollypop Design Studio  •  July 2023 - May 2024  •  Hyderabad

• Led three design teams (12 members) to deliver user-centred UX solutions across financial services, market research, cybersecurity, and venture capital, consistently completing projects ahead of deadlines through strategic planning and agile execution, securing four new contracts with key clients.

• Collaborated with cross-functional teams across three countries, facilitating in-depth discovery workshops to analyse briefs and craft effective response strategies with a user-centric approach.

• Guided junior designers in understanding requirements, identifying problems, and brainstorming collaboratively to develop innovative solutions.

• Collaborated closely with the sales team to refine project timelines and create compelling design presentations; delivered impactful proofs-of-concept to secure five new projects.

• Shaped the culture at the Hyderabad studio by co-designing team-building activities and supporting onboarding processes for new team members.

• Played a pivotal role in recruiting and onboarding UX designers across three seniority levels, driving a 25% improvement in team productivity by creating Notion-based onboarding templates that reduced new hire adaptation time to under two weeks.

• Clients I served: Mordor Intelligence, Appro, Amoeboids, BluOcean Cyber, Capri Global and PeakXV(Formerly Sequoia India and Southeast Asia

Associate Senior UX Designer

Lollypop Design Studio  •  June 2022 - June 2023  •  Hyderabad

• Collaborated with BCG, engaging in research, ideation, and wireframe design within the complex health insurance industry. Designed concept maps, user journeys, user flows, task flows, wireframes, and prototypes.

• Successfully managed a cross-functional team of 4 designers, 2 consultants, and 4 developers, achieving recognition and an award from the BCG team for exceptional design proficiency and time management skills.

• Led two teams as a coordinator during the Designathon 2023 event, guiding emerging designers to create innovative solutions within a 24-hour timeframe. Notably, one of my teams emerged as the winner.

• Clients I served: HDFC ERGO, BCG, HDFC Mutual Funds, Teal India.

Product Designer

Flash Tech  •  July 2021 - May 2022  •  Remote

• Spearheaded complete UI/UX and design initiatives for Western International Group, catering to over 10 million customers across the UAE and India.

• Collaborated closely with product owners to align designs with clear business requirements, ensuring timely delivery.

• Designed user journeys, user flows, high-fidelity visual designs, and interactive prototypes to enhance user interaction and satisfaction.

• Played an active role in the development process, offering hands-on support to the team with HTML and CSS for the precise implementation of designs.

• Achieved a remarkable 100k+ increase in web traffic within the first year, positively impacting the company's overall performance.

• Clients I served: Western International Group, Nesto, Wigme, INAAM.

Freelance UI/UX Designer

Vertocity  •  December 2021 - February 2022  •  Remote

• Contributed to the development of Vertocity's customer pipeline portal, conducting workshops to uncover business and user needs.

• Led the project through a comprehensive UX process, involving the identification of needs, creation of a new information architecture, and the design of sketches, flow diagrams, wireframes, and mockups.

• Applied a lean start-up approach, emphasising the creation of a minimum viable product (MVP) and rapid iterations for optimal user experience.

UI Developer Intern

Digital Ready  •  December 2019 - August 2020  •  Hyderabad

• Collaborated closely with the product management team to strategise and organise clients' web presence, playing a key role in the development of visually compelling user interfaces.

• Collaborated with UI/UX designers to comprehend functional requirements, translating design concepts into interactive front-end implementations.

• Assisted senior developers in revamping Digital Ready's homepage, resulting in a 25% surge in user engagement and site registrations.

• Client I served: Susanji Consultants.

Design

Human-Centred Design  •  User Persona  •  User Stories  •  Journey Mapping  •  Site Map  •  Storyboarding  •  Task Flow  •  Concept Sketches  •  Wireframes  •  Prototyping  •  Visual Design

Research

Secondary Research  •  Competitive Analysis  •  User Interviews  •  Card Sorting  •  Heuristic Analysis  •  Usability Testing

Tools

Figma ❤️  •  Adobe XD  •  Miro  •  Marvel POP

Development

HTML  •  CSS  •  JavaScript  •  WordPress

Indiana University Indianapolis

Master's Degree, Human-Computer Interaction  •  September 2020 - September 2021

• Deepening my expertise in usability testing, inclusive design, and interaction design. This academic pursuit is helping me stay ahead of UX trends while building on my professional experience.

Springboard

UI/UX Design Career Track Bootcamp  •  September 2020 - September 2021

• 700+ hours of hands-on course material, with 1:1 expert mentor oversight, and completion of 3 in-depth portfolio projects.

• Mastered skills in information architecture, sketching and wireframing, prototyping and testing, eCommerce and browsing, persuasive and anticipatory design, gamification and behaviour change, dashboards and data design, social media and messaging, and product lifecycle.

BML Munjal University

B.tech - Electronics & Communication Engineering  •  August 2016 - July 2020

• Did not get to apply anything much that I learned in theory about electronics and communication engineering. So even though my CGPA is above average I don't remember a thing now.

• Not so proud of the course. I partly blame myself, partly the college and the system for this.

• Most learnings for me happened outside the class.

UI/UX Design Career Track (India) 

Springboard  •  See Credentials

Visual Design: The Ultimate Guide

IxDF  •  See Credentials

Design for the 21st Century with Don Norman

IxDF  •  See Credentials

Gestalt Psychology and Web Design

IxDF  •  See Credentials